China’s First Omnimedia Group SFC Launched in Guangzhou
On November 17th, Guangdong Southern Finance and Economics Omnimedia Group was unveiled for operation in Guangzhou, marking the formal establishment of China’s first omnimedia group.
It is reported that the newly founded Guangdong Southern Finance and Economics Omnimedia Group integrates premium finance and economics media resources and productive assets of Nanfang Media Group and Guangdong Radio and Television Station for a cross-media, cross-institution and cross-format strategic reorganization. With “media”, “data” and “transactions” as its core business operations, the group will strive to develop itself into a model of media transformation.
It is learnt that the foundation of the group serves not only as the strategic arrangement of media convergence but is also as a major step in the strategy of media serving the nation, safeguarding national financial and economic information security and competing for the right of voice and standards in international finance and economics.
At the unveiling ceremony, this “aircraft-carrier-like” new finance and economics media launched its three targets: building the group into a world-leading business reporter, a domestic comprehensive finance information provider and a new engine for the modern cultural industry. With the ambition to rival Bloomberg, the world’s largest finance and economics information provider, SFC’s birth attracts wide attention in the whole the society.
The emergence of the Internet era brings along disruptive challenges as well as historic opportunities for the media industry. China’s senior leadership has always attached great importance to the development of media convergence and brought forward to accelerate this advancement while strengthening mainstream opinions.
Mr. Shen Haixiong, Member of Standing Committee of CPC Guangdong Committee and Director General of Guangdong Provincial Publicity Department, asked the group to “take roots in Guangdong, to focus on China’s influence on Southeast Asia and the rest of the world, striving to build within 3 to 5 years an internationally recognized index system of Southern China in important fields of finance and economics, which serves as China’s economic barometer, and to injects new power to the development of media convergence in Guangdong”.
Mr. Shen Haixiong also emphasized two major principles. First, Guangdong Southern Finance and Economics Omnimedia Group must safeguard China’s financial and economic information security, strive for the right of voice and standards that matches China’s economic status, firmly undertake its national mission, take roots in Guangdong, support national strategies and participate in global competition.
Meanwhile, the user experience is a test for all. Therefore the group must be demand-orientated, spare no efforts to compete for global markets and recognition, actively explore new models of media convergence, and build the group into a new type of finance and economics mainstream media, a leading global business reporter, a domestic comprehensive finance information provider and a new engine for the modern cultural industry.